Dr. Ernesto Aguilar, a specialized naval physician in rehabilitation, sought to establish his personal brand identity to convey his expertise in enhancing the lives of individuals across all age groups. His mission was to address health issues stemming from injuries or disabilities.
Our collaboration began with crafting a distinctive logo, aiming for a hybrid brand that would feature an icon capable of standing independently from the name. This icon was meticulously designed to encapsulate five core symbols, signifying the four realms of rehabilitation along with the anchor representing naval discipline.
Our creative journey involved an extensive exploration phase, where we manually translated diverse concepts into sketches before presenting them to our client.
Completing the project, we developed a comprehensive visual identity that extended beyond the logo. This encompassed the initial stationery setup and a tailored Facebook profile, bolstering his online presence.
Today, our partnership continues as we provide both organic and advertising materials for his social media platforms, ensuring his professional identity resonates effectively.
